As a freelancer, there are times when you are handed the opportunity to work on bigger projects. Whether they are given to you or you found them online, big projects need a structured conversation and application. These applications are done by writing a proposal.
If you do not know how to write freelancing proposals, here is the guide for you. Follow us along as we discuss what to do to make a proposal that makes you stand out and gets you hired.
- Before we start, let’s talk about some things:
- What is a proposal?
A proposal is a document in which the freelancer provides the client/business/company the comprehensive details of their skills, charges, and reasons to hire them.
- What to do before starting a proposal?
Before starting the proposal, understand what the client wants. Cling on to each word and decipher what they mean. It is very crucial to understand what you need to do and what the client wants before offering them your services.
- Format of a Freelancing Proposal.
Following a format is important to make a good impression on the client and get your point across as efficiently as possible. Here are the points that should be included in your proposal:
- Your name, your company name, phone number, and e-mail.
- Client’s name, company name, and address
- The client’s phone number, proposal number, and date of proposal
- Subject line: Services you have to offer + Your Company name.
- Introductory paragraph (start strong).
- A summary of what you have to offer and why should you be hired.
- Estimated expenses of the project which should have a division of each service, total net cost, discounts, or tax (if applicable).
- Relevant Samples
You can also include (optional):
- The time frame of each step.
- Personal Recommendations
- Payment Options
- “Why should you Hire Me?”
- How to make your proposal stand out?
You need to make sure that your proposal needs to stand out. It should be attention-grabbing and professional. Here are some tips to polish up your proposal:
- Understand your client(s) – Understand the demands that your clients have. Understand what their tone is. Understand which direction they want to take their project.
Understanding your clients will help you gain brownie points when they read the proposal and find what they were looking for.
- Play on your strengths and plate them – Knowing what you are capable of is a start. Analyze yourself and understand what you have to offer.
Now that you know what you are capable of, filter out the strengths you possess and choose the strengths that are relevant to the project at hand.
Now you present them and broadcast them in the proposal that you will write. This allows the clients to know what you are capable of.
- The First Impression is the last– In your introductory paragraph, make your impression as strong as possible. Let the clients know that you are not here to play around and you have something to offer.
The introductory paragraph can start with a slogan or a motto you have (or just made up). You can define your interest and showcase your confidence in your abilities. If you don’t start strong, the clients will most likely lose interest in your proposal.
- Put your best foot forward – Present the samples that are relevant to the project. Also, make sure that the samples you provide show your best work. You need to make a good impression of your abilities and here is your chance.
- Make it look Chic – You can use various templates online to make your proposal look polished. Using a template piques the interest of the clients and shows them that you care about the project and your image.
- Keep it short – Don’t go on long tangents and drag the proposal. Keep it to the point and precise. Cover each point eloquently. Miss no detail, but stick to the point. No one wants to read a dragged out essay.
- Dive into Details – Make sure there are no spelling or grammatical errors in your proposal, it has proper fonts and correct spacing.
By following the correct steps, you can craft the perfect proposal that can wow the clients into working with you.