Question:

What to call your freelance business?

10 October, 2021 David Noren 6

Answers (6):

  • AUTHOR: LARISA HOWE
    16 October, 2021

    The name of your start-up business is arguably one of the most important decisions to make when starting a "micro-business." It sets the tone for your company's culture, what you stand for, and how you want participating clients to feel about working with you. Naming your business should be done carefully! A great process includes sitting down with friends or family that are part of different perspectives on life. For example, my family is Cuban so I always call my mother before deciding on anything profound - she can give me an insight on what not to do. Then I'll show my drawing to people in tech so they can review whether they think it looks techy enough or impressive enough or whatever their opinion might be.

  • AUTHOR: CLORA KAZMIERCZAK
    16 October, 2021

    The name you use for your freelance business will depend on what kind of work you do. If you do design, then it might be considered unprofessional to choose an obscure name that only has meaning to the few people who share your niche interest. But if you're a writer, choosing a different name can be trendy and more distinctive. For many freelancers, the most important factor is how memorable the company name is; if something sticks in someone's mind they are far more likely to call upon its services.

  • AUTHOR: DANIEL GEDDES
    16 October, 2021

    This is a tough question - if you're just starting out, it's important that the name be attractive for clients and easy to remember. It can also be helpful to have a catchy hashtag or domain-name to tie your work together. Once you've established what the name of your company is going to be, utilize social media platforms like Facebook and Twitter to help get the word out about what you do, why people should hire you, and so on. You'll want a website where potential clients can find all of your contact information at any given time.

  • AUTHOR: SHARIE PEPPER
    16 October, 2021

    Most small businesses are named after the owner, so if you have a family name, it might work. Otherwise, think of something catchy or clever that describes what your business does. Many freelancers have found success with naming their freelance business after themselves - some use their first and last names while others use their middle name or just their first initial. This is sometimes done in lieu of coming up with a catchy slogan or company motto because people's names are often readily identifiable to potential clients who are searching for freelancers to hire on sites like Upwork/Elance. For example, someone whose last name was Thompson might call his business Tomcoleptic Technology Solutions since he had experience working in IT positions previously.

  • AUTHOR: SCOTT KLEMP
    16 October, 2021

    A lot of successful freelancers answer this question by listing the services they provide. This is helpful, but it doesn't really inspire their clients to put out money up front. To attract more clients, offer them simple-to-understand packages with easily defined costs. Provide 3 options - these can be called "starter package", "popular package" and "premium package". The buyer will know what they are getting for their money even if they don't need anything pricey or advanced at first glance.

  • AUTHOR: GEORGIANNA MAYORAL
    16 October, 2021

    That's a good question! One thing you can do is measure the intent of your business. Join AIGA, an international professional design association for graphic designers. They have guidelines for what are appropriate or not. This variant on membership costs $250 but has surprising benefits, including online directories for new work, discounts with vendors and more networking opportunities too- all of which you would think were worth the annual price tag anyway!.