Should I name my freelance business?

What is your goal? Do you want the business to be a recognized entity, or do you want it to be below the radar? While a specific company name can add legitimacy, it may not be necessary to have a business name. In fact, there are many freelancers who have been working for decades without ever registering their identity as an incorporated distinct from themselves. The second question should decide whether you should incorporate under a different company name. If your goal is recognizing your business and turning freelance work into a serious long term career then incorporation under another company choice might improve credibility in the eyes of potential clients and former employers who need references for future employment opportunities.

Yes, if your work is recognized as being unique. It may sound weird, but bear with me. First of all, I think the word "brand" sounds better to clients than the term "company name." It's more authoritative and sounds like something that might be well-known at some point in time. Secondly, branding - despite what many people would have you believe - is not about slapping a logo on everything you create for your company. Branding is about building an identity by establishing consistency across channels of communication (for instance between social media graphics and blog post visuals).

If you're just getting started it might be easier to keep the business idea under the radar. You don't want to attract too much attention or appear like a legitimate company. You may be contacted by lawyers who could make things difficult for you if they sue you down the line. But if your business is already established enough, go for it! It's better that people know what you do and how to search your name. This way, people can quickly find any information they need or reviews about your service, making them more likely to come back again in the future.

This is a difficult question and there's not really an answer. Some people say yes, because it helps people remember your business and to find you easier on the web where everyone has a freelance website now. Others say no because it feels like giving up some of your identity by associating yourself with businesses that may be less than honorable. Each person needs to do their research and decide what they're most comfortable with, but remember that naming your company doesn't have to be all or nothing--you can use several "business names" depending on the nature of your clients and ventures. You can also use different names for different types of work so you don't get bored doing one type all the time.

Naming your freelance business is a simple way to brand yourself and let clients know what you're about. It's also a good marketing strategy if your small business has grown enough to generate revenues from printed or digital marketing mediums, such as brochures. 1. Planning a company name. a) Is the company one person? i) If yes, then you can use your own name, when starting the business it made sense for me to do this when I had started my own detective agency because it was my name I knew people would recognize, i could add an alias later on if needed but until now this hasn't been necessary.

In the absence of a problem, or as Michael E. Porter proposes, to gain a competitive advantage over other businesses in their market through differentiation strategies, no it is not advisable for you to name your freelance business. What's your strategy? In the last few years though, professionals have been changing their attitudes about naming a company and the subsequent decision has become more nuanced that ever before. The idea that a brand identity can help an organization stand out from competitors and help to create equity between advertising cost and long-run benefits is now widely respected among management consultants who study this subject.