Web designers are more than happy to create websites. But when you create something, you have to sell it. It’s pretty much a part of the job when you become a freelancer.
Even though it may seem hard, selling websites is not as hard as it seems. It just requires you to be tactful, looks at the demands, and make sure that you make what is sellable.
Here are a few strategies to help you sell those websites that you have stocked up for a long time!
- Be versatile – Your websites should be versatile. These designs should be the ones that cater to the current needs. Look at the trends that are currently popular and look at the people that are more prone to those websites.
Your website design should be the type that is easy to use by the buyer and helps their business to flourish.
- Organize and Categorize –
Having an organized space for the customers to look through generates more website sales as it doesn’t confuse the clients.
Show those websites in neat order, branded by their style. For example, shopping websites should have their category; blogging site should have their category; e-commerce sites should have their category – you get the point.
- Create what is in demand –
Look at what is needed on websites. Most people look for designs that are simple and functional. Make sure that the website that you create serves the purpose of functionality.
Beautiful websites are artistic and by no means go unappreciated, but if they do not offer functionality, they are not that sellable to customers.
- Contact Customers with the intent to solve –
A customer is more drawn to website and sellers that are there to put the need of the customer first and reaches out with the intent to serve, not sell.
Customer service is incredibly important when it comes to selling anything. The gesture of caring for your customer’s needs is a vital part of the process.
Take your time to understand what the customer requires and help solve their issues and concerns by providing them the website that matches the closest to what they want.
This not only helps you to get good feedback and a good rating, but it also helps you to get a good name out there. Customers remember to go to the sellers that showed that they care.
- Partner with an agency –
Agencies work as the middle man in selling products. An agency can help you to put out your work and sell the websites more easily. This can be helpful for those who are having a hard time selling the websites on their own or need an extra boost.
Agencies help you get rid of chasing and selling your websites to customers. Instead, they purchase your designs on their own, making it much easy for the developer to focus on creating websites.
Partnering up with agencies also allows you to get a steady stream of income and you no longer have to worry about running ads for your websites.
- Leave room for customization –
Websites should be designed in a way that it is easy for the customer to get them customized. This allows you to generate websites with more range and availability, making it easy for you to sell the websites easily, impresses the customer, and satisfies them.
- Run campaigns –
Advertise your websites. Let the people know about you and what you have to offer. Advertisement can be easily done on social media platforms. Advertisement helps you reach an audience that otherwise would have not known about your websites.
- Create a network –
Creating a network can be very helpful. Getting your name out there and getting customers through other people’s references can become easy when you network with the right people.
- List your services on online market places –
Online market places are some of the places that people look for when they are searching for services. Listing the websites you have to offer can help you get customers.
Not everyone enjoys selling websites. It can seem taxing to do, but once things are done efficiently, orders eventually start to roll in.